Brain Bucket, in partnership with Zero Design, has recently completed a three-month long emerging media strategy and execution contract with Ruxter.
Ruxter is a service that provides a free .mobi website plus up to 100 texts free each month for businesses to develop innovative ways to connect with their customers. Ruxter is a company very firmly focused on developing functionality for the mobile browser as an alternative to downloadable apps.
Brain Bucket developed a strategic approach for the Ruxter team, set up and connected key online properties, helped execute plans, and had a project management role in the development of each web property. Zero Design acted as lead design, and had a role in all strategic marketing consulting work.
Goals for the Ruxter project were to attract users to Ruxter.com in order to set up a free .mobi site, to encourage users to attract subscribers, and to illustrate user successes.
After three plus months, Ruxter has more than 500 users, more than 700 Twitter followers, and a growing blog readership. They are preparing to launch a Spring contest and are maintaining their own activity on Twitter, their blog, and Facebook.
Below are the properties Brain Bucket has consulted on, set up, used and trained the Ruxter principles to use.
@Ruxtermobi - Twitter
