Buying a sandwich from Subway isn’t really something you make big plans to do. I’m hungry, I want to eat healthy, I see a Subway…I go get a sandwich.
I like the way you can see the ingredients, the way the people there…The Sandwich Artists…care about what they make for me.
Brain Bucket is currently working with the great folks at Topeka Subways, Emporia Subways, and Junction City Subways.
The Big Idea:
The Subway customer is very tech savvy. They are particular about what they want. And, there are “regulars.” I suggested that these franchises need a way to engage with their 
customers without doing empty, repetitive and ineffective “campaigns.”
The Approach:
A) Engage people on a very local level by studying community relationships the franchisee already has, and use a few social media tools to broaden the reach / visibility. Thus, Topeka Subways will be a sponsor at Heartland Park this summer in a number of ways…more on that later!
B) Time the launch of online properties with efforts already happening during the Subway National advertising windows. For example: timing the launch of the launch of a new local website with the national advertising push for breakfast offerings.
C) My customer also wanted to create an email list, in order to time email marketing with the advertising windows. Thus, we created a give us your email for a cookie push in his Topeka locations. This has resulted in collecting approximately 500 emails in less than two weeks.
Online Properties:
