DuPont Temporary Websites & Web Banners

Brain Bucket was hired by McCormick Advertising Agency to set up 6 temporary websites for marketing to a series of very specific audiences. The goal of these sites was to drive database capture efforts for DuPont Agriculture. These websites are no longer live, and we were not allowed to retain the videos.

These websites were very successful for the customer. Their initial goal was to use database / direct mail efforts to engage more completely a small but very specific target customer. These websites brought hundreds of people in touch with DuPont Crop Protection products in ways that they had not done before. We used Google Analytics to illustrate just how many people came to the sites, how long they stayed, how often they forwarded the video / entry form to others, etc.

For example, the first site we launched had an almost 5% response rate to the direct mail, (more than they had ever had), brought between 500 and 600 people to the site, and had an average time on the site of between 7 to 8 minutes. DuPont was used to intereacting with 50 o 60 respondents. The customer was very happy. On the strength of those results, we were hired to create the remaining 5 sites over the course of 8 months.

In support of these ongoing efforts, Brain Bucket was also hired to create animated banners for use on websites where DuPont was advertising its products. These were used to point traffic to the temporary websites, as well as the product-specific pages on the main DuPont Crop Protection website.